Give Your LinkedIn Profile a Facelift by Adding Bullets, Icons, and Symbols

Let’s assume that you have already created an engaging LinkedIn profile headline, written a summary section that will captivate your target audience, and included appropriate information in the Experience section. Now it’s time to make all that hard work you put into unfurling authentic content stand out from the crowd by adding icons and bullets. Simply copy any symbol you see in this article and paste it into your LinkedIn profile! Feel free to visit my LinkedIn profile to see how these look on an active profile.

LinkedIn Profile Section Headers

To draw the reader’s eye to section headers in your Summary or Experience content, use something like this:

▂ ▃ ▅ ▆ █ Company XYZ hired me to █ ▆ ▅ ▃ ▂

▂ ▃ ▅ ▆ █ To accomplish this, I █ ▆ ▅ ▃ ▂

▂ ▃ ▅ ▆ █ As a result, I █ ▆ ▅ ▃ ▂


or if you prefer something more subtle, you can try this:

• • • • • Company XYZ hired me to • • • • •

• • • • • To accomplish this, I • • • • •

• • • • • As a result, I • • • • •

LinkedIn Profile Bullets

Make the lists under these section headers stand out by using custom bullet points. Be warned, though! Excessive use of bullet points can result in making your profile look juvenile, busy, or disorganized. Best practice is to choose a different bullet point for each role and stick with it. If a bullet point exists that is appropriate for your industry, then use that. If not, then go with a simple check mark, star, arrow or another generic bullet point.

For example, the tech company I work at has a heavy emphasis on the cloud. So, even though the cloud icon was created to represent weather, it is appropriate to use for this role. Here’s an example:

▂ ▃ ▅ ▆ █ Nasuni hired me for 3 reasons █ ▆ ▅ ▃ ▂

☁︎ A proven track record of helping companies develop and improve KPIs by implementing custom recruitment processes and reducing or eliminating agency spend

☁︎ Experience creating an authentic employer brand to attract passive talent

☁︎ A history of building a pipeline of talent where none existed before and engineering a candidate relationship management strategy to maintain relationships with top candidates in the pipeline


For the Certified Professional Résumé Writer experience on my profile, an arrow directs the reader’s attention to three different options:

► ► ► ► ► 57% of recruiters and hiring managers reject résumés because they are poorly formatted. You can avoid this fate by…

➜ Using an expertly formatted résumé template from

➜ Signing up for my bi-monthly Career Bootcamp: Résumé Writing and LinkedIn Optimization class at Boston Center for Adult Education

➜ For more job search, résumé, and LinkedIn profile advice, you can peruse the free resources found on my personal website at


There is no icon that symbolizes my time recruiting in the biotech and pharma industry, so a simple star serves to draw the reader’s eye, as seen below:

▂ ▃ ▅ ▆ █ Veristat hired me to █ ▆ ▅ ▃ ▂

★ Grow the almost non-existent talent pipeline

★ Increase awareness of the company as an employer

★ Recruit active and passive candidates in the cut-throat biotechnology and pharmaceutical industries

LinkedIn Profile Line Breaks

If you need to add line breaks to your profile, these are your 3 best options:


More LinkedIn Profile Bullets, Icons, and Symbols

Remember, excessive use of custom bullet points, icons, or symbols can result in making your profile look childish or disorganized. This is especially true when it comes to using colorful icons and symbols. Please, use them sparingly!

☆ ★ ✰ ♦ ► ● ➜ ✔ ➊ ➋ ➌ ➍ ➎ ➏ ➐ ➑ ➒ ➓ 🎯 🏡 📈 💻 💫 🎨 🎬 💯 ❌ ✅ ☑️🎖♬ ☮ ☠ ⚾ ⚽ ❝ ❞ 👍🏻 😊 ☕ ✈ ✉ ✍ ✏ ☢ ☎ ☘ ⚑ ♺ ⚕ ⚖

Still didn’t find what you’re looking for?

Check out for even more icons!


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If you need to update your résumé and are the do-it-yourself type, I also have a few products that you will find useful at my other website.


This post was inspired by today’s daily prompt: Unfurl


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